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2 Articles

Posted by Alda Mancini on

How To Create Trendy Cafe Concepts

In today’s world eating is not only concerned with good food and company but instead it has become an opportunity for café owners to incorporate art, technology, nature and various other themes to create a world  to which customers can escape to whilst enjoying their food. Thus, this article would explore some ways in which café owners can create trendy or innovative concepts to attract more customers.

Farm to Table Cafes

With healthy homegrown food becoming the trend of the year this is a concept that is both cost effective and sustainable on the long run. Although the concept of in house farming is not new with countless cafes practicing this concept for generations, many owners may remain a bit baffled about how put this concept to practice.  One can build a garden adjacent to the café so that customers can have a look at the vegetables, herbs and fruits that they would be consuming when walking in to the establishment. Furthermore, those who do not possess sufficient space to put such a concept into practice can 8 foot containers for sale to build a garden or nursery. However, those cafes located in the middle of a bustling city with no space at all can opt to turn their rooftop into a garden space.  These cafes can also encourage its customers to take pre dinner strolls if they wish to see where their food is coming from.

Bistro Cafes

Those cafés located in an industrial capital can incorporate the industrial ambience when setting up their café. For instance with perfect shipping containers for sale in Perth one can opt to set up their bistro café inside a container.  Furthermore, one can also use waste industrial materials to create seats or even tables. Moreover, for the less adventurous individuals they could recruit local artists to create them several artistic masterpieces utilizing waste industrial materials.

TV Themed Café

If you ever wanted to drink a cup of Joe from a giant mug while sitting in a large orange couch then this is the concept for you. One can either opt to stick with one TV show such as Friends where they could replicate the interior of Central Perk and host ‘Friends Quizzes’ or even live music nights to show patronage to Phoebe. Such a concept can be replicated for any TV series you prefer where you could even hire impersonators for Friday nights to entertain your customers.

Hence, with the help of this article one can either create a new café or revamp an existing café to create a whole new outlook.

Posted by Alda Mancini on

Marketing Techniques For The Average Company

As you would have noticed by now, in the consumeristic economy that we live in, marketing of products or services is vital for the sustenance of the company. There are two types of goods and services, the push type and the pull type. The pull strategy is where we expect the good or service to be sold due to its uniqueness and or the fact that it is essential. For example, a toothpaste is an essential good and people will always demand it, thus there is a pull for more goods from the consumer. However, as there are so many types of toothpastes in the market, the companies are compelled to push it on to the consumers by using various marketing techniques. Therefore, whichever type of good or service you may be providing, here are a few tips for the average company to think about when marketing their products.  

Traditional Posters 
Posters, brochures, fliers are an age old method of marketing and it still is effective, especially if your customer base is limited to a certain locale. However, you still need to kick up your game from what it was, custom brochure printing services are much more specialized now and in order for people to notice your flier, it needs to be brighter or flashier while still being fashionable and informative.  

Online poster printing Australia is useful to capture a large audience at once. However, make sure to position your poster at a node in the street or at the mall, a place where everyone would notice. For it to be noticed, it needs to be unique, mysterious or flashy enough for people to hate it, but still remember it.  A2 print poster

Internet Marketing  
Everything happens on the internet nowadays, and you would have seen the many sites and pop-ups that annoy you when surfing the web. Although these are beyond annoying and you want to sue the company for trolling you, think back, you do still remember the name or brand right? Internet marketing can be an easy and cost effective technique of marketing for the small companies and still reach a large customer base. Subscribe to a social media site to tap this immense customer base with minimal costs.  

As always for the small companies, a satisfied customer is the best source of marketing. Word of mouth spreads be it good news or bad, thus, a satisfied customer is the ideal form of marketing for any company. You must have seen the old ladies of the street gossiping, be sure to know that they will be doing the same with your product and why not give them a customized service which will make them love you and want to keep coming back.